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Breaking a Sweat Over Business: The Fitness Feud of the Decade
Aussie fitness sensation Cass Olholm isn’t just breaking a sweat in her workouts but also in court! Flexing her legal muscles, Cass recently delivered a knockout punch to her former employer, Bikini Body Training Company.
In the red corner, we have the globally recognized Bikini Body Training Company. They were concerned that Cass’s new app, “Train With Cass,” launching this Thursday, might have subscribers sprinting away from their reigning champ, the “Sweat” program. In numbers? They feared a possible $1 million drop in revenue.
A Breach of the "Restraint of Trade" Clauses
In the blue corner, the rising star Cass Olholm, was gearing up to launch her app. However, the Bikini Body brand, founded by fitness mogul Kayla Itsines but now under the U.S. flag, threw in a legal jab aiming to block her launch. Their argument? A breach of the “restraint of trade” clauses.
But as every good fitness enthusiast knows, it’s not about the punches you throw, but the ones you can take and keep moving. Judge Jack Costello handed the victory to Cass, allowing her to roll out her app immediately. He stated that Bikini Body couldn’t prove they had a “legitimate commercial interest” to protect, or that their 12-month restraint period was even reasonable.
Ms. Olholm and Ms. Itsines were once the dynamic duo of the fitness world. Cass often graced Ms. Itsines’ Facebook videos post her Bikini Body joining in 2020. Fast forward a bit, and Bikini Body claims a whopping $65 million in revenue each year.
Meanwhile, “Train With Cass” offers its fitness secrets for $21.99 a month or a yearly commitment of $139.99.
Nicholas Swan, defending Bikini Body, argued that Ms. Olholm’s dazzling fitness “aura” shouldn’t be used to pump up a rival business within the 12-month clause. On the flip side, Thomas Macfarlane, coming to bat for Cass, stated it’s a stretch to hold back her goodwill, something she built over years, even before her Bikini Body days. Cass claims her non-compete was for six months, not twelve.
Cass believes her fitness journey’s success isn’t just a two or three-year marathon at “Sweat.” Her hard-earned accolades and skills don’t magically disappear post-Sweat. And it seems Judge Costello sided with that logic.
Contract Law Experts
Sweat Over Contracts, Not Workouts!
Navigating the world of contract law can be as tricky as mastering a new fitness routine. Whether you’re a rising star in the fitness world or just want to ensure your contracts are as rock-solid as your abs, Jameson Law has got your back! Dive into the details with us, so your business can flex its muscles confidently.
